The Power of Labels - How Reading Ingredients Leads to Smarter Choices

The Power of Labels - How Reading Ingredients Leads to Smarter Choices

An increasing number of educated consumers are making informed lifestyle choices, including makeup. The greater participation in workforce and the business space by women, has created the need to invest in high quality, accessible makeup. The modern consumer is smart and educated and discerning and has new values. They prefer natural, plant-based hydrators in their makeup, tags of “harmful chemicals free” and “cruelty-free” appeal to their sensibilities. Hence there is an emerging need to read labels and make informed decisions whether the makeup they buy align with their requirements.

So, which are the pressing reasons behind reading labels thoroughly?

  1. Ingredients in the makeup: Reading the labels on makeup is mainly to understand whether the ingredients are safe for your skin and overall health, whether the makeup you buy is free from harmful chemicals like parabens and allergens, they have no animal extracts in them. Moreover, it’s mandatory to know whether any of these ingredients have been tested on animals. The modern consumer is an animal-lover and steers clear of products which don’t come with the cruelty-free tag.
  2. Individual skin type: Shea butter is a good hydrator for dry skin, whereas salicylic acid or oil-free formulations work better for oily skin. Sensitive skin may develop allergies from synthetic fragrances in makeup. Hence reading labels for the ingredients helps in understanding whether the makeup product is good for your skin type.
  3. Ethical, sustainably-sourced makeup: Reading labels and ingredients throws light on whether the ingredients are natural, plant-based, vegetarian, cruelty-free or eco-friendly. Due to rising environmental concerns, its important to gauge the degree of sustainability, the brand is practicing. That can only be achieved by reading labels.
  4. Makeup Functionality: Reading labels also helps the consumer understand, whether the product has SPF, is transfer proof, waterproof, long wear or the hours of staying power of the product. Moreover, it can determine whether it has Vitamin E, or any other hydration factor.

JUICE Cosmetics as an established makeup brand is a flagbearer of clean beauty and encourages its consumers to read labels carefully. JUICE confidently displays its homegrown, ethically sourced ingredients on all the makeup products, and establishes that knowledge gained through reading labels is power. It’s the power to choose smartly and wisely!

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