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Cruelty-free Cosmetics & Vegan Beauty Products have become India’s First Choice

16 Oct 2021

“A woman without paint is like food without salt” -  Roman playwright Plautus


You can’t deny it. A women’s external beauty is imperfect without makeup. From trying out different eye shadows to glossy nail paints, lip gloss colors and “shiny cheek” with foundation and so on; girls always enjoy doing that. No doubt, cosmetics make you look good but did you know that cosmetics industry is using an animal to test their products just to make sure that their products are safe for their end consumers. However many non-animal test methods are there that can be used in place of killing and poisoning the animals.


There are few secrets that beauty industry doesn’t want you to know such as toxic chemical in beauty products such as formaldehyde, oxybenzone, parabens, phthalates, SLS/SLES and many more dangerous chemicals are being used for manufacturing these products that get directly absorbed in your bloodstream that can potentially harm your skin.


Knowing the fact that animal testing is bad science, there are few brands that have taken extra steps to go against these practices on animals. These Brands have opposed testing of beauty products on animal and these types of products known as cruelty – free products. Adapting cruelty-free cosmetics is the best thing one can contribute to the nation and enjoy cruelty-free products to do something good for the planet. Vegan and Cruelty-free makeup brands have taken a small step towards cruelty-free makeup to satisfy the animal right then why not you?


Cruelty-free Trends Reshaping the Beauty Industry!


The beauty industry is rising year on year due to new technologies, innovations and research. In 2019, a new era of sustainability, the producers as well as ethically –conscious consumers are now more concern about the ingredients that are being used in cosmetic products. Ensuring animal rights and the safety of ingredients, the majority of consumers have denied using animal cruelty and toxin products. The consumers are rejecting products with no recognizable chemicals and toxins and picking more natural-based products.


The changing retail landscape has improved the purchasing method using internet and smartphone. Today’s shopper do tons of research before purchasing any products. Consumer are more active on internet and started questioning what they’re buying. Before introducing internet, it was tough for the retailers to connect with consumers and win their trust.


The beauty industry is witnessing a rapid growth of the cosmetic market. According to the reports, vegan cosmetic industry will touch approximately USD 2.68 billion by 2020. The beauty industry is witnessing a rapid growth of cosmetic market. 



Juice Cosmetics, is your one-stop brands who produce 100% vegan and cruelty-free products for the environmentally- conscious consumers.


Juice Eyeliner: Must-have for Every Makeup Junkie:


Juice cosmetics is one of the most renowned cosmetics brands in India is known for its 100% vegetarian products. The brand has nice range of beauty products, including nail polish, eyeliner, mascara, lip tint, etc. its liquid eyeliner is waterproof, long-lasting, smudge-free, and humidity-resistant wear.


Juice Volumascara: 100% Vegan:


Juice Volumascara is the best vegan waterproof mascara that does not contain any animal-derived ingredients and harsh chemicals. This must-have mascara is smudge-free, waterproof, long-wear and comes with an intense finish.


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