About Us

Incorporated in 2014, JUICE Cosmetics is a fast evolving makeup brand, which offers safe and functional makeup to the aware consumer of today. We aim to provide makeup with the safest of ingredients, keeping a firm grip on sustainability, inclusivity and clean beauty.

Lifestyle changes, increasing participation of women in the workforce and business space, inspired JUICE to make high-quality makeup accessible to them.

Shine Safe-Invest in the supersafe shine with JUICE. The ingredients in our makeup are certified by Dermatologists and ophthalmologists, are plant based, nourishes, hydrates and sun protects. Hence they are supersafe.

JUICE makes You Shine. JUICE is dedicated to the safe makeup project which has your skin, lips, nails and eye health as its priority. The modern and aware consumer shines with assurance of safety and confidence, when they are empowered to express their style through makeup. JUICE is the supersafe shine enabler.

Feedback from thousands of satisfied consumers is the testament to our superior quality makeup.

JUICE further boosts local welfare and employment in their manufacturing unit in Umbergaon. Ever committed to sustainability all makeup products are plant based, cruelty free, harmful chemicals free and have natural moisturizing factors and Ayurvedic herbal extracts.

JUICE launched in December 2023, Color Luxe Liquid Lip color, a revolutionary lipstick with Bio Retinol, imparting youthful beauty, for the very first time in India in the lip category. JUICE further has an impending launch of its Face Me range of compact, foundation, setting spray, primer, BB cream, which have 100% Natural Pro Biome Actives made in Germany.

JUICE has established strong footprint and significant presence in 35 states and 510 towns and cities in India. We participate in prominent B2B events like Bombay Times Fashion Week, Cosmoprof etc.

JUICE is one of the few brands to own an integrated research, manufacturing and distribution facility.

JUICE monitors the resonance of changes in the makeup industry, minutely. Incorporating the evolving needs of the aware, modern consumer and adhering to unwavering quality is tightrope walking, which JUICE has achieved efficiently.


JUICE has nailed the supersafe narrative, and feedback from thousands of satisfied customers pan India is testament to our commitment to high quality and our precious consumers.

JUICE’s acceptance as a safe makeup brand across states, proves that when makeup offerings are aligned with the needs of the quality conscious, ever evolving consumer, the brand is poised to be successful.

JUICE intends to progress steadily in the same direction, cater to evolving requirements, curate its future offerings with respect to the environmental changes & win hearts all over.