Lip Gloss
Sugar Coat
Lip Gloss₹349
Soft Tease
Lip Gloss₹349
Scandal
Lip Gloss₹349
Pixie Dust
Lip Gloss₹349
Lip Oil
Cocoa Confessions
Lip Oil₹349
Berry Blush
Lip Oil₹349
Cherry Chase
Lip Oil₹349
What’s Inside Matters
See the Shine in Action
Beauty You Can Trust
Note from our innovator
They said “affordable luxury.”
I said, “prove it.”
Because clean ingredients shouldn’t cost a fortune, and luxury shouldn’t be out of reach. So, CRUSH was created, a love letter to Gen Z who adore soft, effortless beauty that cares back. We start with lips because that’s where self-care meets confidence. Glossifive and Lip Cherie don’t just shine; they heal, hydrate, and make your lips fall in love with themselves.
-Simran Kamra