The only lip treatment

you whish you

tried sooner!

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GLOSSIFIVE

Five Benefits

One Gloss!

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Lip Chérie

Baby Soft Lips

Like Never Before!

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NOTE FROM THE BRAND

CRUSH was born from a love for all things real, raw, and radiant. Powered by nature and wrapped in aesthetic, our products heal, hydrate, and hype you up because your everyday glow deserves a little crush-worthy magic.

Pixie Dust

Playful. Dreamy. Sparkly.

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The pretty pink shimmer that heals, hydrates, protects, tints and repairs with an icy plump that turns every smile into magic.

The pretty pink shimmer that heals, hydrates, protects, tints and repairs with an icy plump that turns every smile into magic.

Scandal

Dangerous. Kissable. Unapologetic.

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The bold red shimmer that heals, tints, hydrates, repairs and protects with an icy plump for lips that make a statement without saying a word.

The bold red shimmer that heals, tints, hydrates, repairs and protects with an icy plump for lips that make a statement without saying a word.

Soft Tease

Dewy. Delicate. Divine.

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The gentle nude-shimmer that hydrates, tints, heals, repairs and protects, an icy plump made for sweet, subtle, irresistible charm.

The gentle nude-shimmer that hydrates, tints, heals, repairs and protects, an icy plump made for sweet, subtle, irresistible charm.

Sugar Coat

Elegant. Effortless. Endearing.

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The clean white shimmer that hydrates, repairs, tints, heals and protects because soft glam with an icy plump is always in style.

The clean white shimmer that hydrates, repairs, tints, heals and protects because soft glam with an icy plump is always in style.

Lip Gloss

Sugar Coat

Lip Gloss

₹349

₹399

Soft Tease

Lip Gloss

₹349

₹399

Scandal

Lip Gloss

₹349

₹399

Pixie Dust

Lip Gloss

₹349

₹399

Berry Blush

Berry Blush

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The blush-pink tint powered by fruit peptides, repairs, heals and melts into baby-soft lips you’ll fall in love with.

The blush-pink tint powered by fruit peptides, repairs, heals and melts into baby-soft lips you’ll fall in love with.

Cherry Chase

Cherry Lip Glow

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The juicy red tint infused with fruit peptides, heals, repairs and leaves you with baby-soft lips that taste like trouble.

The juicy red tint infused with fruit peptides, heals, repairs and leaves you with baby-soft lips that taste like trouble.

Cocoa Confessions

Chocolate Glow

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The warm nude-brown tint kissed with fruit peptides, heals, repairs and turns everyday lips into baby-soft perfection.

The warm nude-brown tint kissed with fruit peptides, heals, repairs and turns everyday lips into baby-soft perfection.

Lip Oil

Cocoa Confessions

Lip Oil

₹349

₹399

Berry Blush

Lip Oil

₹349

₹399

Cherry Chase

Lip Oil

₹349

₹399

What’s Inside Matters

Deep nourishment for smooth, moisturized lips.
Locks in hydration and adds a natural plump finish.
Strengthen the lip barrier to prevent dryness.
Heals chapped lips and keeps them soft.
Protects and repairs for supple lips.
Boost collagen for fuller, firmer lips.
Brightens lips and reduces pigmentation.

See the Shine in Action

Beauty You Can Trust

Note from our innovator

They said “affordable luxury.”

I said, “prove it.”

Because clean ingredients shouldn’t cost a fortune, and luxury shouldn’t be out of reach. So, CRUSH was created, a love letter to Gen Z who adore soft, effortless beauty that cares back. We start with lips because that’s where self-care meets confidence. Glossifive and Lip Cherie don’t just shine; they heal, hydrate, and make your lips fall in love with themselves.

-Simran Kamra