NOTE FROM THE BRAND
CRUSH was born from a love for all things real, raw, and radiant. Powered by nature and wrapped in aesthetic, our products heal, hydrate, and hype you up because your everyday glow deserves a little crush-worthy magic.
Pixie Dust
Playful. Dreamy. Sparkly.
ViewThe pretty pink shimmer that heals, hydrates, protects, tints and repairs with an icy plump that turns every smile into magic.
The pretty pink shimmer that heals, hydrates, protects, tints and repairs with an icy plump that turns every smile into magic.
Scandal
Dangerous. Kissable. Unapologetic.
ViewThe bold red shimmer that heals, tints, hydrates, repairs and protects with an icy plump for lips that make a statement without saying a word.
The bold red shimmer that heals, tints, hydrates, repairs and protects with an icy plump for lips that make a statement without saying a word.
Soft Tease
Dewy. Delicate. Divine.
ViewThe gentle nude-shimmer that hydrates, tints, heals, repairs and protects, an icy plump made for sweet, subtle, irresistible charm.
The gentle nude-shimmer that hydrates, tints, heals, repairs and protects, an icy plump made for sweet, subtle, irresistible charm.
Sugar Coat
Elegant. Effortless. Endearing.
ViewThe clean white shimmer that hydrates, repairs, tints, heals and protects because soft glam with an icy plump is always in style.
The clean white shimmer that hydrates, repairs, tints, heals and protects because soft glam with an icy plump is always in style.
Lip Gloss
Sugar Coat
Lip Gloss₹279
Soft Tease
Lip Gloss₹279
Scandal
Lip Gloss₹279
Pixie Dust
Lip Gloss₹279
Berry Blush
Berry Blush
ViewThe blush-pink tint powered by fruit peptides, repairs, heals and melts into baby-soft lips you’ll fall in love with.
The blush-pink tint powered by fruit peptides, repairs, heals and melts into baby-soft lips you’ll fall in love with.
Cherry Chase
Cherry Lip Glow
ViewThe juicy red tint infused with fruit peptides, heals, repairs and leaves you with baby-soft lips that taste like trouble.
The juicy red tint infused with fruit peptides, heals, repairs and leaves you with baby-soft lips that taste like trouble.
Cocoa Confessions
Chocolate Glow
ViewThe warm nude-brown tint kissed with fruit peptides, heals, repairs and turns everyday lips into baby-soft perfection.
The warm nude-brown tint kissed with fruit peptides, heals, repairs and turns everyday lips into baby-soft perfection.
Lip Oil
Cocoa Confessions
Lip Oil₹279
Berry Blush
Lip Oil₹279
Cherry Chase
Lip Oil₹279
Lip Care Kit
Gloss Lip Edits
Lip Gloss₹798
Oil Lip Edits
Lip Oil₹599
Lip Edits
Lip Gloss / Lip Oil₹599
What’s Inside Matters
Customers are saying
See the Shine in Action
Beauty You Can Trust
Note from our innovator
They said “affordable luxury.”
I said, “prove it.”
Because clean ingredients shouldn’t cost a fortune, and luxury shouldn’t be out of reach. So, CRUSH was created, a love letter to Gen Z who adore soft, effortless beauty that cares back. We start with lips because that’s where self-care meets confidence. Glossifive and Lip Cherie don’t just shine; they heal, hydrate, and make your lips fall in love with themselves.
-Simran Kamra
